Got this book for Christmas, about half way through, liking it
I'd say the premise is, building a car with fewer defects to fulfill a need or a perceived market segment using a fiscally responsible formula sounds good, but a car also needs to have a big want factor
Got it from Free delivery worldwide on all books from The Book Depository
His personal anecdotes really make the book for me
I'm giving the book 8 out of 10
Any opinions on the book, or also what it takes to sell a new car in today's market? 08v

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08 Versa SL hatch 1.8 manual 171000km April avg 40.2 mpg Imp, 7.0L/100km[thx TDIclub!]. Exhaust video http://www.youtube.com/watch?v=mIl3p...ature=youtu.be
09 Altima 2.5S cvt 96000km NEW MOTOR http://www.nissanversaforums.com/non...09-altima.html
2001 Sentra XE manual, served me well
1972 Datsun 1200 Deluxe two door manual, took a beatin' while I learned to drive