That wastes a TON of fuel and money. Hence why I never let my car idle to warm up. I simply get in and "baby" it for a few miles to prevent excess wear before driving like normal.
A motor becomes its most efficient when it is warm and at the correct operating temperature. A cold motor is very inefficient and it takes longer to warm up idling then to start driving it.
You can't blame a company for false advertising when the product isn't being used as intended.