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Got this book for Christmas, about half way through, liking it:thumb2:
I'd say the premise is, building a car with fewer defects to fulfill a need or a perceived market segment using a fiscally responsible formula sounds good, but a car also needs to have a big want factor:woot:
Got it from Free delivery worldwide on all books from The Book Depository
His personal anecdotes really make the book for me
I'm giving the book 8 out of 10
Any opinions on the book, or also what it takes to sell a new car in today's market? 08v
 
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